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Website Localisation can represent a considerable commitment in terms of time and resources yet, localisation can result in a Return of Investment of €25 for every €1 spent. A survey by Eurobarometer found that 42% of internet users in the EU said they would never buy online in a language that was not their own.
At TRANSLIT, we do not just look at translation when performing website localisation. We also look at the design of the website and the target market itself. For example, a website targeting Arabic countries will look better with the menu arranged vertically on the right-hand side of the page or horizontally across the top. On the cultural side of things, users in Germany or North America, look for clear concise information with precise instructions, while in Japan or Arabic countries they prefer intuitive interactive websites with lots of images, animations and new browser windows that can be flicked between.
If you need to translate your website into multiple languages, we can provide you with both translation and localisation services. Website Localisation is more than just translation: it requires adapting your content to the needs of the foreign market. There are many aspects to consider when localising your website. Will it show prices in different currencies? In what format will you display dates? What units of measurement should you use? At TRANSLIT we go one step further and assess the cultural impact of your content, helping you avoid the kind of faux-pas that can really limit a product’s success.
Website Localisation can help you expand globally. However, you will need to take care of these cultural issues and localise your message for every target market. Successful organisations use this “global” approach, applying a global strategy while focusing on a local marketing approach.
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