TRANSLIT Marketing

The surprising effects Brexit will have on the English language

There has been much speculation recently about the effects Brexit will have on both Ireland and the rest of Europe. I won’t get too deeply into the financial aspects of the UK leaving but simply put, it will complicate things. The United Kingdom will have to re-negotiate all the trade agreements they had with the […]

TRANSLIT Marketing

How to Translate Your Marketing Materials

When you want to inform a market about the goods or services you offer, you give them any way to see your brand. Brochures, flyers and posters are all marketing materials you utilise to inform the market. But what do you do when your market is located internationally? What if it is located in a […]

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TRANSLIT Marketing

What Effect has Rosetta Stone had on Language Learning?

As we all know language is extremely important. Languages help us communicate our thoughts and feelings and aids us with forming bonds with other people. However, in today’s fast moving and globalised world, it is now essential to learn new languages. This is due to business, entertainment and social media all becoming more internationalised and […]

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TRANSLIT Marketing

Hedging for Brexit – targeting Non-UK export markets

It’s time for you to go beyond Ireland! TRANSLIT will host an event that will help businesses adapt and strive after Brexit. This event will take place on Thursday June 1st, from 7.30 am to 9.30 am at the Bank of Ireland Workbench, 70 Patrick Street, City Centre, Co. Cork. Questions you should ask yourself. […]

bizexpo 2017
TRANSLIT Marketing

TRANSLIT’s successful exhibition at BizExpo 2017

On 26th of April, TRANSLIT attended the BizExpo 2017 at Citywest Convention Centre in Saggart, Co. Dublin. It was an absolute delight to see over 1,000 entrepreneurial spirits buzzing around. This event gave us an opportunity to showcase our business to the greater Irish market, as well as gifting us a greater insight into digital […]

Procurex Ireland (2)
TRANSLIT Marketing

Translit exhibits at Procurex Ireland 2017

Procurex Ireland 2017 – a quick summary On April 25th TRANSLIT exhibited at Procurex Ireland 2017 at the RDS Exhibition Centre, Dublin. We were delighted to attend as this event would give us a chance to showcase our company’s services directly to Ireland’s buying community. The event will also help us understand the future of […]

Video Games Localisation
TRANSLIT Marketing

The Problems and Profit of Video Game Localisation

The video games industry is a huge market when it comes to localisation, and like many industries it has a scope that goes beyond the western market. When videos games are mentioned western triple A titles such as Call of Duty, Assassin’s Creed, and Halo are usually what comes to mind, but these games just scratch […]

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TRANSLIT Marketing

In-House to International: A Brief History of Localisation

In order to succeed business’ today need to implement new and innovative strategies when trying to expand into the fast-paced global marketplace. A tactic that has been proven to be very successful is Localisation. This is It is the second phase of a larger process of product translation and cultural adaptation known as internationalisation and localisation. […]

TRANSLIT Marketing

All-Ireland Business Summit

On Thursday the 6th of April  TRANSLIT attended the All-Ireland Business Summit at Croke Park, Co. Dublin (as mentioned in their blog: found here). This event offered a lot of new opportunities and connections for TRANSLIT. Our team spent the day networking with Ireland’s premium businesses while creating new connections with potential clients & customers, partners […]

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TRANSLIT Marketing

Adapting Foreign Films: A Lack of Creativity or a Complete Necessity

Hollywood has a really bad habit of remaking films from the past. There are 136 films planned to be either remade or rebooted from 2016-2020. The spectrum of these films range from a remake of the 1930’s classic “All Quiet of the Western Front”, to a remake of the 80’s television series “Baywatch”.  These films […]

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